Intense Records

The Now Now (Picture Disc)

£19.16 (£22.99 incl. VAT)

Picture Disc LP!

The Now Now features guest artists George Benson, Snoop Dogg, and Jamie Principle.

‘The Now Now’ is a welcome prospect. The sixth album from Gorillaz is made of 11-tracks recorded by Damon Albarn with producer James Ford in London. He did so, mainly, because it “gives him a reason to go on tour”. The cynic in you will want to label this album as a quick cash grab, but you absolutely shouldn’t, it’s much more than measured release than that.

The obvious comparison to this record is ‘The Fall’, their fourth studio album. Released nine months after the grandiose ‘Plastic Beach’ in 2010, it was recorded on tour by Albarn largely on his iPad as they undertook their biggest US tour yet. It boasted just one feature, too. The late, great Bobby Womack popped up on ‘Bobby In Phoenix’ following his commanding appearance on ‘Plastic Beach’s’ lead single ‘Stylo’. It resulted in an album that proved to be a refreshingly lo-fi listen that was beloved by fans, but largely ignored by the mainstream.

Features:
• Picture Disc

Selections:
Side A:
1. Humility (feat. George Benson)
2. Tranz
3. Hollywood (feat. Snoop Dogg & Jamie Principle)
4. Kansas
5. Sorcererz
6. Idaho
Side B:
7. Lake Zurich
8. Magic City
9. Fire Flies
10. One Percent
11. Souk Eye